200apps · how we work · volume I of V
Strategy & Direction
The work before the work begins. Vision becomes goals, goals become initiatives, initiatives are valued, financially translated, and held in a portfolio that can be funded, continued, or killed.
200apps / NWIRE · 2026
This volume describes the Direction phase — what happens before any cycle begins. The vision the organisation exists to make true. The goals that translate the vision into bets. The initiatives that name the gaps between current state and goal. The portfolio that decides which initiatives are funded, which continue, which stop. The financial translation that holds the chain answerable to value, not effort.