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◐ Before We Build

On the work that keeps the understanding of a problem intact — before the first commitment, before it has to survive being passed to someone else.

Read the opening →


Part One — Direction

Why do we exist, and for whom? Established once, used as a filter on every decision that follows.

  • Direction — the working filter and the four levels
  • Visionwhat the world looks like if this product fully works
  • Missionwho we build for, which moments, and what we will not try to do
  • Goalsthe annual direction — qualitative, stable
  • Objectives and Key Resultsoutcome KRs that cannot be gamed

Part Two — Intent

What specific gap are we betting on? The initiative brief that protects the problem from the solution that wants to replace it.

Part Three — Discovery

Did we witness it or just describe it? The last moment the team has full control over the understanding.

The Brief

A record of what the team actually knows about a problem — in the order that makes the understanding cumulative rather than flat.

Closing


Supplementary

Corpus content written before the fidelity restoration. Kept while inbound links are migrated; will be archived once their content is fully absorbed into the source-aligned pages above.

Observation · Person & Moment · Journey Mapping · Assumption Surfacing · The Five Stations · Initiative Brief (corpus version) · Feature Brief (corpus version) · Technical Design Brief (corpus version) · Prediction Writing (corpus version)

200apps · How We Work · NWIRE