master areas · section 1

Strategy & Direction

The work before the work begins.

Where vision becomes goals, goals become initiatives, and initiatives are valued, financially translated, and held in a portfolio that can be funded, continued, or killed. This section addresses the work that makes every later cycle answerable to something.

Primary owners: Founder, Leadership, PO. Primary volumes: I — Strategy & Direction, with the financial layer surfacing again in V — After We Build · Portfolio.

Crafts in this section

Craft	Owner	Volume
Vision & Mission	Founder, CEO	I
Goals & Objectives	Leadership, PO	I, II
Initiative Identification	PO	II
Portfolio Management	Leadership, PO	V
Value Declaration	PO	II, V
Financial Translation	PO, Leadership	V
Client Relationship Strategy	PO, Account	V
Market & Competitive Awareness gap	PO, Leadership	—