Discovery & Research · master area

Journey Mapping

Drawing the named person's activity end-to-end with friction marks. Steps J1…Jn, with cognitive / mechanical / domain-mismatch labels. The artefact the Feature Brief references as "the journey step this cycle is changing".

Owners: PO, Designer Phases it lives in: Before We Build (drawn) and What We Shape (sliced into stories)

Where it lives in the chain

Before We Build · Journey Mapping — the canon
What We Shape · Story Mapping — how journey steps become stories

How to do this

Skill path — PO foundations · Step 3 · Designer foundations · Step 3
Feeds into — Writing Feature Briefs · Step 1 (the experience snapshot derives from one journey step)

Observation / Field Research — the input to the journey
Moment Identification — naming the J-step the cycle changes
Current-State Flow Mapping — the designer's tighter sibling