master areas · section 2
Discovery & Research
Understanding the problem before solving it.
The crafts in this section produce the input the rest of the chain runs on. Without them — or with them done badly — every later artifact is built on assumption. Discovery is observation-first: surveys and interviews are downstream of going to watch the activity in person.
Primary owners: PO, Designer. Primary volume: II — Discovery & Brief.
Crafts in this section
| Craft | Owner | Volume |
|---|---|---|
| Observation / Field Research | PO, Designer | II |
| Interview Technique | PO, Designer | II |
| Person Identification | PO | II |
| Moment Identification | PO, Designer | II |
| Journey Mapping | PO, Designer | II, III |
| Assumption Surfacing | PO | II |
| Domain Immersion | Whole trio | II |
| Competitive Analysis gap | PO | — |
| Quantitative Research gap | PO, Data | — |