Product Definition · master area

Initiative Brief

The multi-cycle bet. Names a population, a journey, the assumption being tested, the signal across cycles, and a kill criterion. Without the kill criterion, the brief is a wish.

Owners: PO, Leadership Phase it lives in: Why We Build (named) and Before We Build (briefed) Read at: every quarterly portfolio review.

Where it lives in the chain

• Before We Build · Initiative Brief — the canon
• Why We Build · Initiative Identification — how an initiative is named in the first place
• Did We Serve · The Portfolio — the review that reads against the kill criterion

How to do this

• Practice — Writing Initiative Briefs
• Template — Initiative Brief skeleton
• Skill path — Leadership foundations · Step 9 · PO foundations

Related crafts

• Feature Brief — the first cycle's scope inside the initiative
• Initiative Identification — what makes something initiative-worthy
• Value Declaration — the bet's economic frame